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Activist Network Progress Report
May 2013

Dear Directors,

Here is a brief update on implementing the recently passed board resolutions on the Activist Network, a summary of the $122,850 in grants the Activist Network Support Team recently awarded to 28 projects, and a report on the new web tools on the horizon. (Also posted here.)

1. Implementing Board Resolutions on the Activist Network

Thank you to the board and especially to Chris Warshaw and the Mission Strategy Advisory Committee for working with us to shape the Board Resolutions on the Activist Network. We are especially heartened by the board’s commitment to empower volunteer-led teams.

We’ve started implementation by developing four task forces to address specific benchmarks:
  • Reinventing and Renaming the Activist Network
First step is rebranding, and clarifying mission and vision, then narrowing goals.
  • Integrating Teams with Campaigns and Sunsetting Dormant Teams
Explore instances of overlap, assess potential merger or sunset. (Start with teams doing Our Wild America-themed work.) Review all charged teams determining which are inactive and should be sunsetted. Establish minimum standards for charged teams.
  • Launching New Web Platform
Already in progress. Toolset will be ready to test this summer. Migration will follow. Role of the team is to coordinate the process and engage community in making the migration and launch successful.
  • Peer-to-Peer Training
How best to maximize peer-to-peer training and reinforcement — recruit talented organizers and team leaders (volunteers and staff) to share their best practices.


We are currently recruiting members and fleshing out charges for these teams. We will share regular progress reports and we look forward to ongoing collaboration with Mission Strategy and the rest of the board to ensure effective implementation of the resolutions.

While unrelated to the board resolutions, the Activist Network is now overseeing the volunteer-led Water Sentinels sites, and we will be creating a leadership team to maintain and improve this program, and, where appropriate, integrate with Activist Network.

We will coordinate with Digital Strategies on Convio and online fundraising after the new web tools are in place.


2. Support Team Awards $122,850 to 28 Projects

A team of 11 reviewers, including four new people — Leslie March, Kevin Proft, Nicole Cook, and Bob Bingaman — competed the grant review, awards, and award letters on time. See Activist Network Support Team Awards $122,850 to 28 Projects for summary of all awards. Included in that total were also $4,750 in mini-grants for GMO labeling, sustainable biofuels, wildlands advocacy, and more. (There were 39 proposals submitted for $277,800.) In addition, $59,620 in 2012 grants have been continued into 2013.

For the first time as part of the application process, teams were required to fill out a roster of members (and potential members). Not only has this illuminated which teams have substantial grassroots volunteer support (and which don’t), it will provide all of us with a tool to track growth moving forward.

Reviewers assessed proposals and made awards based on teams’ past accomplishments and the projects’ potential to build grassroots power by engaging new people and building new leaders in order to achieve conservation victories.

3. New Drupal Web Platform

This summer, we will start migrating teams to a new set of web tools built in Drupal, an open-source platform that national and many chapters are already using. It will be simpler and more pared down than the current site. We will do our best to make a painless migration, but as with any move, it will go more smoothly if everyone sorts and purges before the move.

Below is a mock-up of a team page. (Click on the image to see a larger size.)





Finally, we want to make sure you see the letter from the Borderlands Team thanking the Club for endorsing a pathway to citizenship, while at the same time advocating against the border wall construction included in some of the immigration reform bills.

Thank you for your support.

— Activist Network Support Team
(Clayton Daughenbaugh, Bob Bingaman, Coordinating Pair; Kirstin Dohrer and John Byrne Barry,                     Support Team Co-Leads; Marilyn Wall, Les Barry, Fran Caffee, and Norm Sharp)

Comments (0)
This spring, the Activist Network Support Team awarded $122,850 to 28 projects, as well as extended $59,620 in 2012 grants into 2013. Congratulations to all the deserving projects. You can see them here.

Unfortunately, that means our budget is pretty limited for the second round. We still expect to be able to support about ten projects, however, so don't hesitate to submit a proposal if you've got a project that builds grassroots power by engaging new people and building new leaders, in order to win a conservation victory.

One-Page Grant Proposals Due June 15

The first step is a one-page project summary that answers the questions below.

1. What measurable outcome do you want to achieve in the world?
2. Why?
3. What activities or tactics will you do to make this happen?
4. How will you engage new people and grow them into leadership positions?
5. How much do you anticipate spending and what would the grant funds be used for?
6. Are you applying for c3 (educational/administrative) or c4 (legislative/advocacy) funds?

We will invite those teams with promising proposals to flesh out their project (Step Two) with more specifics and detailed budget.

Here is the schedule:

June 15: Step One proposals due.
July 10: Support Team gives go ahead (or not) to Step Two.
August 1: Step Two proposals due.
August 15-September 15: Activist Network Support Team awards grants.

Please take a look at the examples from 2012 — each of these four proposals led to a Step Two Proposal and project funding.

Comments (2)
A team of 11 reviewers, including four new people — Leslie March, Kevin Proft, Nicole Cook, and Bob Bingaman — competed the grant review, awards, and award letters on time. Click here or on the image below for a summary of all awards.

For the first time as part of the application process, teams were asked to fill out a roster. Not only did this illuminate for the reviewers which teams had substantial grassroots volunteer support (and which didn’t), it will provide us all with a tool to track growth moving forward.

Reviewers assessed proposals and made awards based on teams’ past accomplishments and  and the projects’ potential to build grassroots power by engaging new people and building new leaders in order to achieve conservation victories.



Comments (0)
The Sierra Club’s Borderlands Team offers our heartfelt thanks to the Board of Directors for taking the historic decision to endorse a pathway to citizenship, while continuing the Sierra Club’s opposition to border walls and the waiving of environmental laws.

For years the Borderlands Team has worked to oppose walls, roads, and other environmentally destructive measures that the federal government has undertaken with the stated goal of “securing the border.” Many of our team members live near the southern border, and have witnessed firsthand the damage that has been wrought. Other members have traveled to the border in California or Arizona or Texas, returning home with a deeper understanding of the impacts, so obvious on the ground but so abstracted by distance, that they can then convey to Sierrans and environmentalists farther north. The board’s vote and the article written by Michael Brune and Allison Chin lets us know that we have not just been shouting into the wilderness.

The Sierra Club stance on migration has long focused on addressing the root causes at the heart of tough immigration issues. We have advocated for fair trade and sustainable development that helps women get health care and children get an education. However, our refusal to address immigration policy issues directly meant that we could only look at some root causes, while avoiding others. Advocacy for a path to citizenship shows that we are not afraid to take a stand on a primary issue that is at the heart of the immigration debate and of human migration in North America.

Sierra Club support for a path to citizenship will make partnering with other organizations that care about these issues much more feasible. We already have longstanding partnerships with environmental organizations such as Defenders of Wildlife, the Center for Biological Diversity, Sky Island Alliance, Wilderness Watch, and others based around our mutual concern for the ecosystems that span both borders. We also work with a number of organizations that are not environmentally focused when our interests align. The Borderlands Team’s affiliation with the Southern Border Communities Coalition is one example. The Club’s new stance regarding immigration will make those alignments clearer, and will help to dispel misconceptions about the environmental movement that are still harbored in some quarters.

With immigration reform moving through Congress this is a critical moment in which the Sierra Club must be engaged.  The Senate’s bill, in its current form, makes increased border security a prerequisite for a pathway to citizenship.  It provides $1.5 billion for new border walls. And, while the Real ID Act allowed the Department of Homeland Security to waive 37 federal laws and all state, local, and federal laws, in order to speed the construction of border walls and roads, the current Senate bill actually expands the waiver authority to cover any future infrastructure project that the Border Patrol can dream up. It is important to decouple the pathway to citizenship from the expansion of border walls and waivers.

As was pointed out in the announcement of this decision, border walls have torn apart wilderness areas and wildlife refuges, fragmented endangered species habitat and caused severe flooding. Walls are still being built in the Rio Grande floodplain, where they will further fragment the Lower Rio Grande Valley National Wildlife Refuge and put low-income communities at risk of flooding. As we simultaneously work to defend natural ecosystems and the residents of one of the poorest regions in the nation, our efforts embody the environmental justice ethic.

Equally important is the reiteration of the Club’s opposition to the waiving of laws to build new border walls, and the redoubling of efforts to repeal the waiver authority granted in section 102 of the Real ID Act. Much of the Sierra Club’s success relies upon the use of laws such as the National Environmental Policy Act and the Endangered Species Act.  Any waiving of environmental laws, whether for border walls or fracking or Keystone XL, undermines our ability to use the courts to defend the environment. The Real ID Act’s waiver provision is the most extreme of the lot, allowing for the waiving of all laws, environmental or otherwise, at any level of government. The fact that it remains on the books sets a precedent that threatens all of our efforts.

So again, the Borderlands Team thanks you.

— Scott Nicol, Sierra Club Borderlands Team chair
www.sierraclub.org/borderlands
Comments (0)
Here's a one-page progress report looking back at highlights from 2012 and forward to 2013.

Activist Network Progress Report (February 2013)




Comments (3)
Hi all, we’ve received a number or requests to extend the deadline. So we have.

Directions and examples here.

For those of you who sweated to get it in on time, thank you. We will review your proposals first. (If we had a rewards program, we’d offer bonus points, but we don’t.)


John Byrne Barry
Posted by John Byrne Barry
Wednesday, January 09, 2013
Comments (0)
Happy New Year. Hope you’re holding onto that new year smell of hope and promise.

If one of your hopes is funding for a promising project, you’re in the right place. We’re kicking off the new year with the first of two rounds of project funding. We’ve got instructions, examples of successful proposals from last year, as well as some exciting show-and-tells from two of our most active teams.

One-Page Grant Proposals Due January 31 February 7

The Activist Network Support Team seeks proposals for 2013. The first step is a one-page project summary that answers the questions below.

1. What measurable outcome do you want to achieve in the world?
2. Why?
3. What activities or tactics will you do to make this happen?
4. How will you engage new people and grow them into leadership positions?
5. How much do you anticipate spending and what would the grant funds be used for?
6. Are you applying for c3 (educational/administrative) or c4 (legislative/advocacy) funds?

We will invite those teams with promising proposals to flesh out their project (Step Two) with more specifics and detailed budget.

Here is our schedule:

FEBRUARY 7: Step One proposals due.
February 28: Support Team gives go ahead (or not) to Step Two.
March 20: Step Two proposals due.
April 1-30: Activist Network Support Team awards grants.

June 15: Step One proposals due.
July 10: Support Team gives go ahead (or not) to Step Two.
August 1: Step Two proposals due.
August 15-September 15: Activist Network Support Team awards grants.

Full instructions here. Please take a look at the examples from 2012 — each of these four proposals led to a Step Two Proposal and project funding.


Below are two projects from 2012 that benefited from modest project grants and major investments of time and energy by dedicated team leaders and activists.

Talking Wilderness

Sixteen members of the Wildlands Team gathered in Portland, Oregon, last year and produced a training video to accompany their written Wilderness Advisory. This video is now available for just-in-time training for activists across the country who are beginning their own local federal land protection campaigns.



Get the Facts from the Nuclear Free Campaign

Kudos to the No Nukes Team for developing six new factsheets — No New Nukes, Retire Old Nukes, Low Level Waste, High Level Waste, Front End, and Campaign Overview. Download them here.




Summary: Activist Network — What’s Worked, What Hasn’t

Thanks to all of you who participated in the "Activist Network — What’s Worked, What Hasn’t" survey and conference calls in November. We learned a great deal, thank to the high level and quality of participation — 118 people completed the survey and more than 35 joined the calls. And though we certainly received a healthy dose of negative feedback, especially about the online community, we were happy to see there was a lot of positive in the mix. 

We have shared the summary with the Board’s Mission Strategy Committee, which is reviewing the goals and strategy of the Activist Network, with the aim of reinventing it to better serve our grassroots, to be more successful at growing our movement and making meaningful progress towards our conservation goals. You can see the summary here. (It’s 8 pages, distilled from about 25.)

Thanks as well to Activist Network Support Team members Clayton Daughenbaugh, Kirstin Dohrer, Norm Sharp, Les Barry, Fran Caffee, and Marilyn Wall, who mapped out questions, encouraged activists to participate, and distilled the responses.

John Byrne Barry for the Activist Network Support Team

P.S. The Activist Network Support Team is meeting in person (for the first time) in Chicago next week to develop our 2013 workplan. We welcome your ideas — in the comments below or via email.
Comments (1)
I want to share some highlights from Activist Network teams, but first, would like to encourage you, if you haven’t already, to complete the survey — Activist Network — What’s Worked, What Hasn’t? and join the Reinventing the Activist Network conference call discussion Tuesday evening (November 27) at 5 pm Pacific/8 Eastern.

Call 866 501-6174 — 1892-005#. RSVP here. We’ll walk through the Reinventing the Activist Network slides in the first 15 minutes and there will be plenty of time for questions and ideas. 

Thank you to the 80+ people who’ve completed the survey. We’d like to get to 100. Deadline is December 1. Here’s the link — Activist Network — What’s Worked, What Hasn’t?



Onto a few highlights:
  • In Port Angeles, Washington, the Marine Team’s Sustainable Aquaculture Project hosted an educational workshop by Professor Larry Dill. You can see videos of the presentation here.
  • The Terrapin Nesting Project had a productive summer, with more than a thousands babies successfully hatched and released. Then came Hurricane Sandy. Read Kathy Lacey’s posts here.

The Outdoor Industry Association and many of its members recently signed a letter asking President Obama to name Greater Canyonlands a national monument, and they’ve been taking some heat from off-road vehicle organizations as a result. One way we can show our support, say Utah Wilderness activist Marion Klaus, is to “like” their facebook pages. Here’s a list of the supporting businesses. (There are almost a  hundred of them, so pace yourself.)



In December, we’ll share a summary of grants awarded in 2012. In the most recent cycle, the Activist Network Support Team approved $80,350 in grants to 16 projects. That adds up to $171,200 to 38 projects for the year.

Hope you all are enjoying the holiday season.

John Byrne Barry for the Activist Network Support Team


John Byrne Barry
Posted by John Byrne Barry
Monday, November 05, 2012
Comments (7)
Now approaching its four year mark, the Activist Network is still here, but it has not realized its vision. There are a variety of reasons for that, one being not enough resources, but it’s also important to revisit the vision.

That’s why the Board of Directors’ Mission Strategy Committee is reviewing the goals and strategy of the Activist Network — what’s worked and what hasn’t — with the aim of reinventing it to better serve our grassroots, to be more successful at growing our movement and making meaningful progress towards our conservation goals. The Activist Network Support Team is also developing its 2013 work plan and seeks your input.  

Your participation in this process can help shape what happens next. We want to learn from you, and we also urge you to advocate for the kind of support and resources you need to succeed with your work.

Please share your feedback with us in one or more of the following ways:

1. Mission Strategy and the Activist Network have collaborated on a survey. Note: While you can comment on the online community (web platform), the goal of this survey is not to assess that. We know it’s an inadequate tool and need to get a better one, but that’s a separate issue.

Here’s the link to the survey — Activist Network — What’s Worked, What Hasn’t?
(It should take less than 15 minutes to complete.)

2. We’ve put together a brief slide presentation laying out the context of the Activist Network and how it has fared on meeting its goals — Reinventing the Activist Network. You can see the slide show below (or full screen here) and share your comments at the bottom of this post. Or email me at john.barry@sierraclub.org.



3. We will be hosting two conference call conversations on Monday, November 19 and/or Tuesday, November 27 at 5 pm Pacific/6 pm Mountain/7 pm Central/8 pm Eastern. Call 866 501-6174 — 1892-005#. RSVP.

We'll walk through the slides in 10 to 15 minutes so there will be plenty of time for discussion.

We look forward to hearing from you. With your feedback and ideas, we hope to create a new and improved Activist Network.
Comments (2)
[crossposted here]

Before I headed to Ft. Lauderdale the last weekend in September, I was struggling with how to answer some demanding questions about what the Activist Network is and could be. The Sierra Club’s Mission Strategy Committee, a board advisory committee, is reviewing the Activist Network to help shape its future.

What happened in Florida could be instructive — this was the Activist Network at its best.



Marine Team Chair Dave Raney has been working on ocean issues for decades, most recently the Obama administration’s National Ocean Policy, which aims to integrate and streamline the 140 separate laws affecting the ocean, from offshore oil drilling to marine sanctuaries to commercial and recreational fishing..

Raney, who has lived in Hawaii for decades, vacationed as a youth at Lauderdale-by-the-Sea, before moving to Fort Lauderdale in 1957. During what he called his “hunter-killer” phase, he speared barracudas, groupers, and other large fish. (He says he’s been trying to make up for all the fish he speared ever since.) As part of the Marine Team’s National Ocean Policy project, Raney worked with the Broward, Loxahatchee, and Miami groups to host an ocean stewardship workshop on September 29.

He suggested to me that it might be a great opportunity to piggy-back on that issue-oriented workshop with a gathering the following day focused on building a new Club marine campaign team in Southeast Florida. We had a local leader, Tanya Tweeton from the Broward Group, willing to pull together the logistics. A huge job. (Thank you, thank you, thank you, Tanya!) Dave and I made a lot of calls and there seemed to be a great deal of interest. So we took the leap..

We got the word out in a variety of ways, primarily through the chapter and groups’ newsletters, listservs, and emails. We had 65 RSVPs for Saturday, and almost 40 for Sunday, far more than we expected. (Actual attendance: 49 for Saturday and 29 for Sunday — fewer no-shows than the norm, and pretty good for a sunny fall weekend.)

Here are just a few highlights from Saturday’s presentations.

  • After welcomes and introductions from Florida Chapter Excom member John Swingle and Marine Team chair Dave Raney, Billy Causey, regional director of the National Oceanic and Atmospheric Administration (NOAA) Office of National Marine Sanctuaries, talked about the Florida Keys National Marine Sanctuary.  This is the nation’s first Marine Sanctuary and covers 150,000 square miles ocean, larger than the state of Vermont, and totally surrounds the community. The health of the environment and the economy are inexorably  linked, he said. The Keys depend on tourism — sport fishing, diving, and so on.

    He listed the myriad of threats to coral reefs, which have been in decline since the mid-70s — climate change, land-based pollution, habitat loss and degradation, and overfishing. Above all, reefs need clean water so sunlight can shine through. Nutrients from sewage and fertilizers lead to algae growth which cuts off the sunlight. There’s no silver bullet to returning them to health, Causey said. It’s a combination of addressing multiple issues, which is what the National Ocean Policy (NOP) does.


    [Here’s Causey and Raney sharing the stage.]

  • Dave Raney stressed that ocean stewardship used to be nonpartisan, but has become polarized, with all the Florida Republican members of Congress opposing funding for NOP implementation. The next step, he said, is getting to the final version of the implementation plan. Whether we’re on offense or defense depends on the outcome of the election.
  • In the afternoon there was a presentation by Richard Whitecloud of the Sea Turtle Oversight Protection, which has volunteers on the beach every night during resting season, monitoring light pollution, cleaning up trash, and rescuing hatchlings disoriented by light by picking them up in buckets. Up to a third of the hatchlings are disoriented by the lights from hotels, streets, and so on, and head the wrong way after hatching.


    [Here’s a sign along Ft. Lauderdale beach that I passed the next day.]

  • One particular challenge that came up repeatedly was the ongoing attempts to delay implementation of one of environmentalists’ most effective tools — the law that requires counties to stop sewage outfalls by 2025. (Right now, cities can pump their partially treated sewage into ocean despite damage to reefs and the marine ecosystem.) One bill delaying implementation until 2030 was defeated. Current efforts seek to extend compliance deadlines by which ocean outfalls must meet Advanced Water Treatment (AWT) standards from 2018 to 2020.

  • In informal conversations, I also got an earful about how challenging it is in Florida for politicians to be environmentalists. Because tourism and development are the top economic drivers in the state, all the politicians, even those who might otherwise be good on environmental issues, are influenced by these economic forces. (Governor Rick Scott was at the top of the villain list. One person even said he looks back nostalgically to the Jeb Bush era.)

  • [Top: John Swingle welcomes participants to the workshop. Center: Broward Group leaders Mara Shlackman (chair) and Hawk Arachy.]



My account of Sunday is far from objective, since I was standing in front of a gathering of about 25 people for most of the day, but it felt stimulating and fun to me and it appeared we made some progress. The idea was to start by brainstorming on goals and outcomes, record them on a flip chart and then circle back to them later and make decisions about what this new campaign team would work on.

But first, I want to share the ice-breaker we started with. Valuable prizes were at stake, and who doesn’t like valuable prizes? (Well, there was one person. More on him soon.)

We gave ourselves more than half an hour for introductions — I asked each person to say who they were, where they were from, and then share their passion, their vision for the day, and — here’s where the valuable prizes come in — something unique about themselves.

After lunch, we had a short quiz. I picked people from the group, read them one unique characteristic, and if they identified the correct person, they won a valuable prize. (We gave away ten of these travel mugs. You can order them here.)

 




There were some memorable uniquenesses: One person lived without electricity once the sun went down. Another was bailed out of jail by Jesse Jackson. One managed on three hours of sleep a night. (Oh, and one person’s unique characteristic was that he didn’t like valuable prizes.)

Now to the more serious work of the day.  

We started with “conservation outcomes” — changes we want to see in the world. (Educating people about climate change is not an outcome. Passing a county ordinance limited sewage outfalls is.) After a lot of back and forth, we came up with the following:

  • Protect marine water quality and biodiversity.
  • Protect and expand coral reefs
  • Reduce size, duration, and number of algal blooms.
  • Protect sea turtles.

Ideally, these desired outcomes will become more specific with time, but this is a starting point — there’s plenty more follow up ahead.

Before we arrived at those four, we talked about “pathways.” A pathway is how we achieve the desired conservation outcome. What helped us was that we had already identified some of the pathways, but had labeled them outcomes. Everyone agreed that stopping sewage outflows was a priority. But upon further discussion, we realized that for this team, it was a pathway — a way to protect marine water quality, a way to protect coral reefs, a way to prevent algal blooms, a way to protect sea turtles.

After identifying pathways and writing them on big post-its, we took a break for a “silent gallery walk,” where everyone looked at the outcomes and pathways as if they were visiting a museum. Later, I gave everyone five red dots and they used them to “vote” on the pathways.

While this was a straw poll, and not binding, there were clear “winners” — stop sewage outflows, prevent rollbacks of current laws, ban plastic bags, restore and protect native beach vegetation. (You can see the draft outcomes and pathways here and the agendas here.)



The best part of the day was when more than 10 people raised their hands to be part of this new team. They include Jennifer Kuzia, Ricardo Zambrano, Tanya Tweeton, Sue Caruso, Judy Kuchta. Hawk Arachy, Matt Schwartz, Edward Schwerin, Jerry Schupler, Drew Martin, and Stan Panneman. Here's the new team page in the Activist Network — Southeast Florida Marine and Water Quality Team. Please join.

John Swingle, chair of the Florida Chapter’s Group Advisory Council; Dave Raney, and I will serve as advisors. We will soon convene on a conference call and talk about next steps.

[That’s me with Tanya Tweeton and Dave Raney relaxing after an intense two days.]

Bob Morris
Posted by Bob Morris
Tuesday, September 04, 2012
Comments (0)


Many organizations claim to be “grassroots”. Understandable, as centuries of experience demonstrate that only an organized and empowered populace can overcome entrenched elites who divert the common weal to their disproportionate benefit. Indeed, if all the contemporary, so-called “progressive” organizations were to actually adhere to the basic tenants of grassroots organizing, the course of American culture would shift markedly towards social justice and environmental responsibility. But they don’t, none of them, with the exceptions of withering Occupy Wall Street and dead ACORN. The result is that the Koch brothers can fund a successful Tea Party movement based solely on the idea of getting government off people’s backs at a small fraction of the money spent to support the floundering opposition for justice and the environment.

A number of theories can explain why progressive organizations increasingly clutch a model of professional direction, centralized control and top-down communication despite mounting evidence of ineffectiveness. The professionalization of activism, the diversion of idealists into a comfortable but largely irrelevant non-profit sector, the obeisance required to attract and retain wealthy funders, the denial of uncomfortable facts promoted by a “public relations” approach to accountability, the difficult work and long hours required by grassroots organizing, the ease of doing virtual organizing; one could argue all these contribute to the fading influence of the best parts of our social contract. Over-riding all these is a simpler explanation that that must be addressed before the others can be corrected. Most progressives don’t know how to do bottom up organizing.

A previous blog (Grassroots Environmental Activism Update) explains that hiring, mentoring and connecting local activist leaders is a better way to build an effective activist movement than to professionally design centralized national campaigns and recruit supporters solely as donors and petition signers. Also discussed was the need to use current social networking technology to efficiently encourage and empower local grassroots leaders, rather than to direct and control them. Sierra Club also has other means readily to hand to “enlist humanity” and change both its internal and American cultures. Sierra Club media and the Sierra Club outings program are two places where an approach more consistent with grassroots principles (i.e. from the roots up) will help build the environmental and social justice movement. Sierra magazine is a good model to demonstrate how this approach can work.

Two years ago, Sierra magazine was improved with punchier articles, increased graphics and sassier writing. What hasn’t improved, however, is the focus on grassroots. One looks in vain for articles about the brave and persistent activists around the country who are fighting to save their environment from degradation by corporate interests and their governmental lackeys. The Washington Post is a much better place to find real life stories and struggles from the many front lines of the environmental movement, while Sierra covers celebrities and tells us what to eat, wear and how to live. Let’s recognize that the fight to save the environment is going to be won or lost in those local battles all across the country, not through lobbying by the latest starlet. Sierra Club media must cover those battles.

Sierra magazine also features many expensive outings that encourage people to take long trips out of the country to enjoy and explore the outdoors. That is not consistent with our need to reduce carbon emissions, nor does it help get more ordinary Americans on tight budgets, especially those with children, out into wild places. Our outings program, and the Sierra magazine coverage, should shift focus to local, state and national parks, including directions to trailheads where people can go on their own and gain an appreciation for the natural world. If Sierra Club just focused on getting more people outdoors near to their homes, the contribution to changing American culture would be enormous.

Sierra Club cannot stop the diminishment of the environmental movement in America by itself, but as seen above, it does have a unique set of tools to lead the way. The Club need not sink further into the ineffective muddle of Big Green organizations with grandiose national programs that are irrelevant to front line activists fighting off corporate and governmental threats to their homes, families and favorite wild places. Using those tools to encourage, connect and empower local activists will restore the Club’s reputation as a real grassroots leader, and more importantly, cultivate a grassroots movement that can win.
Bob Morris

 
Bob Morris
Posted by Bob Morris
Wednesday, August 15, 2012
Comments (2)

Robert Emmett Morris, 2012

The period from 2005 to 2010 showed great strides in reviving grassroots activism. Just within Sierra Club, the Sierra Summit allowed volunteer activists to set new priorities for national conservation campaigns, Cool Cities empowered thousands of activists to make their home towns greener, reorganization of volunteer governance broke down bureaucratic barriers to volunteer initiatives and the Activist Network was formed to help independent activists communicate, organize, initiate and take action on local manifestations of national issues. In 2007 the paper Convergence of Clubhouse, Youth Integration Committee, Internet & Movement Building was presented to the Board of Directors, providing details on how newly emerging social networking technology could provide an exponential power boost to the face-to-face interactions that define grassroots organizing. Other organizations, such as Move On and the Obama 2008 campaign were making great strides in building activism in the political arena. ACORN brought organized power to poor neighborhoods to combat official neglect and predatory lending. The belief grew that, with Sierra Club leading the way in the environmental sphere, citizen activism could swell into a movement and create a more just and environmentally responsible America.

By any measure, that has not happened in either the political or environmental arenas. Sierra Summit made climate change the new, top priority campaign for Sierra Club, but despite our mission to “enlist humanity”, less people now believe climate change is occurring or that humans are responsible for it than in 2007. Astonishingly sophisticated and popular social networking tools allow unprecedented communication and organizing power to individuals, but Sierra Club and other progressives turn them upside down to support national, centrally initiated and directed, 20th century military style campaigns emphasizing professional control of messaging, goal setting and media interface. Volunteer engagement is limited to responding to on-line appeals for mass donations and signatures. Sierra Club’s new organic volunteer governance structure is being twisted to enhance control by the chain-of-command structured staff. Those who fear empowerment of the poor destroyed ACORN.
Only two significant grassroots movements emerged in America over the past six years. The Occupy movement is dying because liberal billionaires, organizations, and timid millennials are uncomfortable with populist, unstructured action. Conservative billionaires like the Koch brothers have no such constraints in backing the Tea Party movement’s seizure of control over the Republican Party, state houses, Congress and, next, the Presidency. Meanwhile, we look on in amazement while revolutions change the landscape of the entire Muslim world using grassroots processes that gave independence to the US over 200 years ago and empowered people around the world ever since.
       
There have been successes in grassroots organizing in this country since 2006. Those successes occur largely when local leaders initiate resistance to industrial pollution or development projects that endanger the health, lifestyle or cherished environmental icons of their community. Sierra Club’s Beyond Coal campaign, built on the base provided by Mid-West and Northeast activists, has been helpful in some of these initiatives. Being in the Sierra Club Activist Network has helped other local and regional campaigns: Borderlands, Mattawoman Creek, Hydrofracking, Valley of the Fox River and others. Unfortunately the growth of that network stopped in 2011, when support for development of local volunteer initiatives and updating their technical tools dried up. Outside of Sierra Club, Move On has created capabilities for individuals to initiate and distribute on line petitions, but like the Obama campaign, it has moved away from the meet up’s that powered movement building four to six years ago.

Overall, it is clear that if we continue to follow current practices, we will not create a grassroots movement capable of defending the present state of the environment and social justice in America, much less achieve movement towards a socially just and environmentally responsible future. The changes that need to be made are not obscure. This is largely a matter of doing what worked in building past popular movements. As Toni Robbins said, “It’s not knowing what to do, it’s doing what you know.”

We need to get back to these basic movement building principles:

1. People want to do good work that is local and immediate, so recruit for that kind of work. Hire people who are already community leaders on local issues that are relevant to your basic organizational mission as organizers. Help them do what they are already doing.
2. People want their contribution to be substantive and recognizable. Make the connection of their local action to larger, even global, objectives clear to enlarge, not replace, the importance of their local issue.
3. People need to have a high degree of flexibility in terms of time requirements, without commitments to things like regularly scheduled meetings. Let them structure their own engagement but keep them connected.
4. The work has to be fun and cool, with a strong social component. In fact, the fun, cool, social aspect is as important to many, if not most people, as the “doing good work” component. It is critical to retention of activists. (Note to organizers: If your plans for a get-together with volunteer activists involve sitting around a conference table in chairs without a comedian or Thanksgiving dinner, please Google “fun” for some better ideas.)
5. Activists are hesitant to take on responsibility for the work of others, or to be tied to anyone else’s schedule, but they want their work to fit in to the overall team’s production. Forget hierarchies and focus on communication.
6. People need to take action, not be tied up with administration or protocol. Take action on an idea immediately, and adjust as obstacles are met. Don’t waste time and energy on planning. A failed action brings people together (for future actions) much more than does a series of planning sessions, as long as they have fun, the objective is worthy and the group shares the experience. Failed actions are better indictors of what will and won’t work in the future than any pre-conceived scenario.

Note that all these principles are about people and real life action, not about technology. Technology’s role in building a movement is to facilitate these personal, face-to-face interactions. On-line activism, divorced from on-the-ground activities and associations, can only achieve on-line results. Every successful movement is based on face-to-face interaction and actions. No effective grassroots movement has ever been built strictly on communications and/or data manipulation media.

Modern social networking technology can empower movement building in America. It has been proven, on the Activist Network and elsewhere, that a single paid organizer’s effective management capacity increases from under 30 volunteer activists to between 1,000 and 1,500 through the use of social networking technology. If we continue to use the technology to give organizers and activist’s greater power to initiate and take action we will learn how to increase those maximum numbers.

While social networking technology increases the ability of paid organizers to bring people together; it doesn’t replace the need for paid organizers. All successful popular movements have paid organizers. The organizer’s role is to find community leaders who are working on something (anything!) consistent with the Sierra Club mission, let them know how Sierra Club can help them, hire them to build their constituency, mentor them as they do so and keep track of their growth to insure the Club is getting it’s money’s worth.

Another lesson learned from the Activist Network is that activists are not willing to add an additional social networking platform to the ones they are already using to organize, network and take action. The next phase of discovery regarding organizing and technology must explore how to accomplish the tasks of various teams and allow them to network with each other while each is using their own preferred platform. So, for example, one activist team may use Facebook to organize around local water quality issues, while another may use Google+ and a third Twitter. We need to make it technically simple for them to communicate across their various platforms, individually and as a group. This can be done through some sort of clearing house or, at minimum, indexes of teams, geographic locations, category of action (air, water, etc.), and on line links. This should be the focus of technicians.

The biggest question that must be answered is not how to build an activist movement in America. The question is how important is it to us to build a movement capable of making American culture environmentally responsible and socially just. Are we willing to make major, fundamental changes in how Sierra Club thinks and operates, as outlined above? Control and structure must be sacrificed for creativity and empowerment. Trust will have to be placed in the experience-based judgment of the people rather than academically accomplished professionals. Instead of one spokesperson speaking for many, the voices of many people must be amplified, each speaking for their own vision of America. Once we make the decision to truly follow a grassroots model, we will quickly find the means to achieve it.
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The Nuclear Regulatory Commission announced yesterday that it was putting a freeze on issuing licenses for new plants and 20-year renewals for existing ones following a ruling by a federal Appeals Court.

The US Court of Appeals for the DC Circuit ruled in June that the practice of allowing nuclear plants to store spent fuel rods on site doesn’t meet federal environmental standards. The decision in essence bars the awarding of any new licenses until the industry begins addressing the problem of storing nuclear waste.

Diane Curran, Sierra Club member and also an attorney representing some of the groups in the Court of Appeals case, said: "This Commission decision halts all final licensing decisions -- but not the licensing proceedings themselves -- until NRC completes a thorough study of the environmental impacts of storing and disposing of spent nuclear fuel. That study should have been done years ago, but NRC just kept kicking the can down the road. When the Federal Appeals Court ordered NRC to stop and consider the impacts of generating spent nuclear fuel for which it has found no safe means of disposal, the agency could choose to appeal the decision by August 22nd or choose to do the serious work of analyzing the environmental impacts over the next few years. With today's Commission decision, we are hopeful that the agency will undertake the serious work."

Today’s decision delays action on 28 licenses, for more information check out this Reuters article.  Applause for the Sierra Club Michigan Chapter, who were among the groups involved in filing petitions.  

Here is my letter to the NRC, borrowing some of Jane Feldman's wise words and adding in my own two cents.

Dear NRC Chair McFarlane,

Thank you for doing the right thing.  A moratorium on relicensing is exactly what we need right now.  We need to have the opportunity to look at the big picture of deteriorating reactors and increasing stockpiles of radioactive waste.  In the aftermath of Fukushima, we need to take the time to carefully consider our nuclear future.  The CFO of Energy Northwest recently pointed out that the early relicensing of Columbia Generating Station offered a reprieve from the cost of decommissioning.  We can’t use the cost of clean-up as an excuse to continue making radioactive waste despite the concerns of future storage.  We can’t continue to push this responsibility on to future generations.  We need to give our investments in renewable energy and efficiency the opportunity to give the nation clean energy by phasing out these dangerous plants.

The nation will by the NRC’s action, finally have an awareness of the problem that we have created for ourselves with the huge accumulation of high-level radioactive waste at nuclear reactor sites all across the nation.

We need a solution, a long-term solution, that we and our children's great grandchildren can live with.  Experienced nuclear technical experts and environmental advocates currently propose that we follow the hardened-on-site-storage  (HOSS) principles.  Click here for the HOSS Principles as presented to the Blue Ribbon Commission by the Sierra Club and allies.

This action by the NRC gives us all hope that the nation will develop a plan to proceed safely with this deadly legacy of radioactive material.

Thank you from a greatful nation.

Leslie March
Sierra Club Nuclear Free Campaign

Ssubmit your own letter here. Join the No Nukes Team here.
John Byrne Barry
Posted by John Byrne Barry
Wednesday, August 08, 2012
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Here's Kathy Lacey's one-minute video of a turtle hatching, right in front of a class of 20 students visiting the hatchery.



Now in its second year, the Marine Team’s Terrapin Nesting Project, recruited dozens of volunteers and successfully released more than 200 Diamondback terrapin hatchlings into the Bargenet Bay, the first new babies in 20-plus years.

More will be released this summer. When asked how many volunteers this project has, team leader Kathy Lacey said, “If you include the hatchery watchers, trackers, spotters, locals with nests on their properties, businesses with posters who advertise my classes, vacationers, it's well over 300. That's on the low side!” 

See more about the Terrapin Nesting Project here
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Here’s some team reports, as well as some new developments on the Activist Network’s future.

Turtle Town: More than 1,000 Diamondback Terrapin Eggs Incubating

Here’s the Marine Team’s Kathy Lacey reporting on this summer’s terrapin nesting project, from Long Island Beach, New Jersey:

This summer has been unlike anything I could have hoped for. We have over 1,000 terrapin eggs, safely incubating in our 2 hatcheries. We had to build another to accommodate the overflow. That makes a grand total of 85 nests! Since relocating nests is such a delicate job, only 4 people were trained to do it, myself, Grace, my 7-year-old intern, Tracey, her mother, and Janet, an Emergency Trauma Nurse.

There are many nests in homeowners' yards, everyone has embraced these magnificent creatures! It's a regular "Terrapin Paradise" down here! Who'd have guessed?

It's not an unusual sight to see someone on the Bay Road stopping traffic to allow the safe passage of the females! Cartoons appear in the local newspaper! This is Turtle Town. In just 1 year, the locals and the vacationers have gone from barely acknowledging the terrapin to protecting it at any cost!

See all Kathy’s blog posts here.
 


 

Teamwork Highlights in the Activist Network

There are more than turtle eggs incubating in the Activist Network. Take a look at this report prepared for the board distilling the activities of ten of the most active teams, plus three emerging teams.

Among the highlights: Borderlands Team co-chair Scott Nicol's op ed about the "National Security and Federal Lands Protection Act" recently passed by the U.S. House of Representatives. Aimed at stopping the nonexistent flood of immigrants, the bill would waive 16 laws on all federal lands within 100 miles of both the northern border and the southern border. Here it is in the Kansas City Star.


 


 

No Nukes Team So Busy They Need a Calendar


One of the most active teams in the Activist Network is the No Nukes Team, which hosted a successful summit in May and has more recently submitted several grant proposal in support of regional work, a video project, and a “gap study” to identify ways the electricity generated by specific nuclear plants can be replaced by clean energy and increased efficiency.

The events tool wasn’t working for them, so they have embedded a google calendar in their team home page. Take a look. You can do that too. Contact me if you need help.


Online Community: Growing and Slowing

The user experience, especially for team leaders who are editing pages or posting blogs, continues to be frustrating, but there are also new people joining, and new teams and projects being created. The community has is approaching 4,000 members — there are 3,921 at the moment — but overall activity is down, according to Google Analytics. A year ago, between June 17 and July 17, 2011, there were 31,918 page views, and 10,636 visits. The same time this year, 21,471 page views and 8,306 visits.

In the past year, there have been 353,059 page views and 124,067 visits. Unique visitors totalled  77,809.

The plan to migrate to an improved set of online tools in 2012 has not been realized, but it is included in the proposed Digital Strategies budget for 2013.


Future of the Activist Network

While it may seem that the Activist Network has been treading water — the promised online community improvements have still not been realized — changes are afoot.

This summer, the Mission Strategy Committee of the board of directors will be taking a look at the Activist Network to explore what has worked and what hasn’t, and how. They will be reviewing the relative priority of top-level goals (conservation outcomes, increasing activism, leadership development), what resources the Activist Network needs to achieve those goals, as well as the relationship between the Activist Network and chapters.

We will be seeking comments from Activist Network community members, especially team leaders, over the next few months. Please contact me if you have questions, ideas, or feedback.

Meanwhile, the staff part of the Activist Network (only me now), has been moved from the Digital Strategies Department to Conservation, as part of Grassroots Effectiveness/ Field Organizing, which is likely to be a better fit. (Sophie Matson, formerly the Activist Network Trainer and Organizer, is staying in Digital Strategies as a product manager, working on the New Member Welcome Center.)

We can’t predict the future, but between those two developments and the improved set of online tools on tap, it’s not likely things will be the same at this time next year.

 

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